 |
| PLDT HOME and Smart Win in First Ever Share of Voice Awards |
PLDT HOME won the Best in Customer Service Award, while Smart Communications bagged the Most Positively Talked About Award at the first ever Share of Voice Awards (SOVA) by digital agency AllFamous Digital. As the name suggests, the results of SOVA are based on the voice of Filipino netizens regarding online channels and social media brands.
Related: Smart Communications Announces Clash of Clans Tournament
Share of Voice is an industry accepted social media metric that measures a brand or a company’s online presence through netizen’s posts and conversations. The recognition was based on a quantifiable measure of public online sentiment, using the Salesforce Radian 6 listening and social analytics tool.
Over a 12-month period, Radian 6 culled brand mentions on social media and other online channels like blogs, news, and forums. It then computed the percentage of positive mentions versus the total number of mentions received by each brand across 11 industries.
